A Challenging Year in 2024
2024 remained a challenging year for the entire boating industry, both in Finland and across Europe, where Blue Ocean Oy operates.
Despite the difficult market conditions, Blue Ocean Oy Ab managed to maintain a good level of boat sales, with international sales and sailing boats playing a particularly important role. It was especially encouraging that despite the Swedish market coming to an almost complete standstill, sales to the other Nordic countries and elsewhere in Europe remained at a healthy level. As a result, our total sales exceeded those of 2023. The average price of the boats sold also increased significantly during the year, reflecting the growing share of higher-quality, well-maintained boats.
We began to see some signs of recovery during the autumn, and 2025 has now got off to a very active start. Demand for boats has increased considerably, and we have already sold several boats during the first few weeks of the year.
Conditions for boat buyers are gradually improving as general uncertainty begins to ease. Interest rates are falling, which is having a positive effect on purchasing power, while the overall economic outlook is also beginning to improve.
At the time of writing, the Düsseldorf Boat Show in Germany is in full swing, and based on the messages and signals coming from the event, significantly better times for boat sales can be expected.
Vene 25 Båt Boat Show
The Vene 25 Båt Boat Show will be held at Messukeskus Helsinki Expo and Convention Centre from 7 to 16 February 2025, and we will be there throughout the entire show at stand 7h130.
Come and talk to us about anything related to buying or selling a boat – we are happy to help!
We have made good use of the somewhat quieter period by further improving our processes and increasing the number of boat brokers in order to serve an even wider area, not only in Finland but throughout Europe. Our team includes brokers in Finland, Estonia, Germany and Poland, as well as Anne, who takes care of our office and financial administration.
We do everything we can to ensure that every transaction proceeds as smoothly and correctly as possible, including all the necessary documentation. We also continue to invest extensively in marketing the boats entrusted to us for sale, ensuring that potential buyers can find and reach us as easily and effectively as possible.
Best boating regards,
Blue Ocean Oy Ab
Ville Haapio, Samuli Leisti & Crew